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How Social Media Marketing Can Help Your Business

How Social Media Marketing Can Help Your Business

The traditional marketing model was to get as many eyeballs on your product or service’s message as possible and hope that a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are examples of these traditional advertising methods. These conventional types of marketing are no longer effective as many consumers have become blind to the ‘one way’ messaging. The message has been overdone and people no longer trust advertisers. A recent survey found that only 14% of people trust ads while 76% of people trust consumer recommendations. Accordingly, more marketers began seeking alternative ways to connect with potential consumers.

Marketing on the Internet was originally made popular by utilizing Websites and optimizing those sites through Search Engine Optimization (SEO) techniques. While still a worthwhile strategy, SEO has been updated by Web 2.0 strategies, such as social media marketing. Social media marketing is when companies utilize Web 2.0 platforms, such as blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) and other emerging online marketing tools. The benefit of web 2.0 platforms versus traditional means of advertising, and even traditional website marketing, is that it involves ‘two-way communication’, where users are empowered to generate content and businesses are incentivized to communicate with their customers.

The days of broadcasting your product or services message out to the masses and hoping for a response are gone. People don’t want to purchase from nameless, faceless companies. Not only are consumers paying attention to the ‘man behind the curtain’, but they also want to know what others are saying about your product or service. A recent study concluded that 80% of US Internet using moms were influenced by word-of-mouth from friends and family when making a purchase decision. No other media platform allows for small businesses to benefit from consumer word of mouth advertising like social media marketing.

Benefits Of Social Media Marketing

Increased New Customer Acquisitions – Bruno from SEO Direct says that the main advantage of social media marketing is that you will have the opportunity to connect with networks of potential customers that you would otherwise be unable to come across utilizing other traditional marketing techniques and even SEO.

Word of Mouth Marketing- Word of mouth marketing has always been the most influential way to generate sales. With social media marketing, you are able to create raving fans who will voluntarily promote your product and services to their networks of friends. Of course, if your product or service is poor, you may suffer the reverse benefits of this.

Brand Awareness – Branding your business using social media marketing is much simpler, faster, and less expensive to achieve than the traditional advertising medium or even …

Tips on Avoiding the Dentist at All Cost

Tips on Avoiding the Dentist at All Cost

Everyone wants white teeth, but they do not always know how to get them. You know that a dazzling smile makes you feel confident in your appearance and makes you proud to show off your teeth, but the problem is getting there.

It can be complicated, confusing, and easy to put off until later. You probably want and surely deserve white teeth now so you should get what you want and what you deserve.

Avoid Stains

One way to get white teeth is to keep them. Some foods and substances are known for staining teeth so you can consciously avoid these substances. The guys over at Dental SCV says that some foods that can cause stains are tea, coffee, and red wine. This is not an exhaustive list, but it is a start. Behaviors such as smoking are known to cause tooth stains too.

You may not want to avoid these foods, and you may want to remove the stains that have already been caused. In this case, you are going to have to look elsewhere.

Professional Whitening

Professional whitening is expensive, but it yields results recommends Elite Simi Valley Dentists. You make an appointment to have your dentist whiten your teeth, and the whitening is accomplished that way.

The problem with this method is that it tends to be rather expensive. Not everyone wants to shell out a large amount of money for teeth whitening services, especially when they know there is another way, and that other way can be very efficient on its own.

At Home Teeth Whitening

A popular way to get white teeth these days is with at home teeth whitening. While their effectiveness can vary, some products can whiten your teeth up to eight shades. These products can do this at a fraction of the price of professional teeth whitening. You can get the results without spending all your savings to do it. All you have to do is follow the directions, and you will be on your way to dazzling white teeth.

Again, remember to be selective with your at home teeth whitening products. You want all the results that you can get, and the right at home teeth whitening product will be able to deliver.

Everyone wants to know how to get white teeth. Now you know about avoiding stains as well as the pros of both professional and at home whitening. You can use this knowledge to get the white teeth you have always wanted. By avoiding stains, you can help keep them white too.…